IBM Campaign 10.x Fundamentals

This course explores the basics of designing, building and running a marketing campaign using IBM Campaign. This course prepares you to create the following components of IBM Campaign: Campaigns, flowcharts, offers, offer lists and table catalogs. A thorough set of hands-on course exercises is a major component of the course.

Profil uczestnika

This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.

Agenda

Day 1:

•  Course Overview and Logistics
•  IBM Marketing Software User Interface
•  Campaign & Flowchart Basics
•  Getting Started with Batch Flowcharts
•  Merge & Segment Processes
•  Additional Flowchart Features

Day 2:

•  How to Create Offers and Offer Lists
•  How to Assign Offers in Batch Flowcharts
•  Audience Levels & Table Mapping
•  Shared Objects & Other Query Features
•  Other Process Box Types
•  Flowchart Run Options & Flowchart Report

Wymagane przygotowanie uczestników

Before taking this course, participants should have a fundamental understanding of database marketing.

Zagadnienia

• Navigate the IBM Campaign user interface
• Access your marketing data in IBM Campaign via table mappings and catalogs
• Design, build, test, schedule and run Campaign flowcharts
• Create and assign offers
• View flowchart reports and flowchart logs