This intermediate course is for users of IBM eMessage for email campaign management, including the following roles:
- eMail Director
- eMail Designer
- List Designer
Introduction to IBM eMessage
This course introduces you to planning, designing, producing, and assessing mailing campaigns with IBM eMessage and IBM Campaign.
It provides a complete overview of the functionality of eMessage, primarily for users new to the system.
Profil uczestnika
Agenda
IBM eMessage Basics
- What eMessage is and Does
- IBM eMessage Concepts and Terminology
- eMessage Roles
- eMessage Workflow
- eMessage Architecture Overview
- eMessage Architecture: How the Components Interact
Configuring an eMessage Mailing
- Types of eMessage Mailings
- The Mailing Tab
- Creating a Mailing
- Mailing Execution and Status Section
Selecting Email Recipients
- About the Recipient List
- Planning the Recipient List
- Building the Flowchart
- Configuring the eMessage Process
- Configuring the eMessage Process: Source Tab
- Configuring the eMessage Process: Output Tab
- Modifying a Recipient Output List
Creating eMessage Communications
- Creating the eMessage Communication: Workflow and Roles
- IBM eMessage Document Composer
- Document Composer Concepts
- Content Library
- Features and Functions of the Document Composer
- Personalization Fields
- Conditional Content: Working with Rules
- Creating Text-only Email Messages
- SMS Messages
- Personalized Landing Pages
- Document Composer Templates
- Document Composer Preview Function
- Preview Reports
- Publish an eMessage Document
Testing and Sending eMessage Mailings
- Testing and Sending Mailings: Workflow and Roles
- Testing an eMessage Mailing
- Sending Production eMessage Mailing
- Confirm That the Mailing is Ready
- Production Send: Standard Mailing
- Monitoring Progress
- Pause, Resume, or Stop a Mailing
- View Execution History of a Mailing
- Scheduling an eMessage Mailing
- Schedule a Flowchart
- Schedule a Mailing Run After a Scheduled Flowchart Run
- Transactional Mailings
- Transactional Mailing Architecture
- A/B Testing
IBM eMessage Reports
- Accessing Reports
- Message Overview Report
- Detailed Bounce Report
- Detailed Link by Cell Report
- Detailed Link Report
- Mail Execution History Report
- Deliverability Report
Wymagane przygotowanie uczestników
- Introduction to IBM Campaign or equivalent experience and knowledge.
Zagadnienia
- Identify and describe the major functions and purposes of eMessage
- Identify and discuss the three roles of eMessage users
- Describe the typical workflow of eMessage involving the three roles and their respective tasks in the process of designing and executing eMessage mailings
- Define and describe the different types of mailings.
- Identify the components of a mailing
- Create a mailing
- Design and execute an IBM Campaign flowchart to select recipients for an eMessage Mailing
- Identify, and describe the purpose of, an Output List Table
- Configure the eMessage process to generate field data for personalizing emails.
- Configure the eMessage process to generate a Test, Seed, and a Production list
- Describe the roles and tasks involved with the creation of eMessage communication.
- Access the Document Composer and create a new email or landing page from a template.
- Use the tools and functions of the Document Composer to configure communications, including
- Add and edit content
- Add personalization fields
- Identify and use Droppable Zones
- Adding conditional content and configuring rules
- Identify key elements of an eMessage communication template
- Use Preview tools in the Document Composer to monitor conditional content, links, and rendering by different email clients
- Run a test mailing
- Execute a mailing
- Monitor a mailing
- Access reports to analyze mailing execution and performance
- Access information to analyze mailing deliverability and responses
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