IBM Omni-Channel Merchandising Shopper Insights Basics

In this course, you will learn how to use Shopper Insights dashboards to make proactive merchandising and marketing decisions using advanced analytics.

Czas trwania

1 dzień

cena szkolenia netto

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Kod szkolenia


Profil uczestnika

This basic course is for Merchandising Executives, Marketing Executives, Pricing Analysts, and associated professionals.


  • Navigation of the Shopper Insights solution
  • Shopper Insights data, configurable hierarchy
  • Customizable fields
  • Product and Store Groups
  • Top dashboards
  • Business Use Cases

Wymagane przygotowanie uczestników

You should have the following experience:

  • Have some experience using web browsers, the internet and Microsoft Windows operating systems
  • Be able to navigate a GUI environment
  • Have experience working with spreadsheets and reports.  

As you work through the concepts and tasks, it is assumed that you are familiar with Microsoft Excel; although this will not be a blocking issue to learning.


  • Navigate through Shopper Insights solution to pull desired Dashboards
  • Explain Shopper Insights data and the hierarchy for your solution
  • Customize fields, as appropriate
  • Create Product and Store Groups
  • Explain Top dashboards and the use for each
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